Amazon has announced a new payment system for real-world stores that uses a simple wave of the hand.
Its new Amazon One scanner registers an image of the user’s palm, allowing him to pay for “about a second” while “shaking his hand in mid-air.
“The product will be tested at two Amazon physical stores in Seattle.
But the company said it was in “active discussions with several potential customers” about extending it to other stores in the future.
“In most retail environments, the Amazon One can become an alternative payment or loyalty card option with a device at the checkout counter, in addition to the traditional point-of-sale system,” he said.
Amazon also said the system could be used to “enter a stadium-like space” or scan yourself at work instead of using an ID card.
“We believe Amazon One has a wider application than our retail stores,” he added.
Under the skin
Palm scanners aren’t exactly new technology, and there are already some commercially available solutions.
“Palm-based identification is based on obtaining palm vein samples,” explains Dr. Basil Hulk of the University of Southampton’s School of Electronics and Computer Science.
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“These patterns are different for every finger and every person, and as they are hidden under the surface of the skin, counterfeiting is extremely difficult.”
The security level was similar to a fingerprint scan, but it could be used at a distance of a few inches, making it much more practical, Dr Halak said.
Mark Capslock of Media Caption Click tries a tool that scans the user’s palm to allow financial transactions.
“Compared to other forms of identifiers, such as physical devices, this form of biometric verification is based on physical features that last a lifetime and are more difficult to counterfeit, alter or steal,” he said.
Amazon did not elaborate on how it will work in its technology version, except that it will use “custom built algorithms and hardware” and separate features “at hand level and below”. Will scan.
But he said one of the reasons he chose to identify the palm was that it was “more private” than other options.
“You can’t determine someone’s identity by looking at the shape of their palm,” he said, referring to a possible facial recognition controversy.
The firm has stopped police from using its identification software after civil rights advocates raised concerns about possible racial discrimination.
Other reasons for the choice, Amazon said, include the “deliberate gesture” and touch-free nature of holding the palm above the sensor, “which we believe will be appreciated by consumers, especially in the current era.” Will do
But privacy group Big Brother Watch criticized the development.
“Amazon continues to fill the market with invasive, dystopian technologies that solve irrational problems,” said its director, Silky Carlo.
“No one needs to provide biometric data to buy goods or services. Amazon’s efforts to normalize biometric payments and home surveillance devices threaten to build a world in which we have more It is easily tracked and recorded, which will inevitably deprive citizens. ”
Initial adopters can try the first version of the technology at only two Amazon Go shops. The company’s experience with a real-world supermarket that does not check out, but instead tracks the buyer and what they choose.
No Amazon account required. To register, Amazon said, a user can simply enter their bank card and follow the on-screen instructions to attach their palm print to the payment option.
The company promises that the print is not secure on the site, but is encrypted and stored securely in the cloud. It added that users can also delete their data through the website.